Australia National
University

Summary

The Australian National University (ANU) is, as the name suggests, Australia's national education institution - established by order of Parliament in 1946. Based in our capital Canberra, ANU graduates and academics play an important role in leading Australia's contributions to the world - from shaping policy with government to pioneering research initiatives with the world's best minds. It's currently the country's #1 university (QS World Rankings), enrols 20,000+ students a year and count 6 Nobel Laureates as alumni.

Presenting a clear and unified identity across the ANU ecosystem of its many schools, colleges, institutions and initiatives was a key challenge with the brand update when showcasing a broad array of offerings. This was particularly important in building recognition amongst domestic and international students, where the brand competes amongst some of the oldest institutions in the world. It was also clear that the stories of the integral research and initiatives that underpin ANU needed to be uncovered and told.

Our task was to address these challenges through an evolution of their existing brand - refining core elements, bringing cohesion to their brand architecture and identity system, and establishing a clear brand narrative and tone of voice.

The new, refreshed identity has afforded ANU the opportunity to reflect on their history, speak to thousands of members and prospective students, and highlight what it is that sets them apart from other universities, reinforcing their standing within their communities.