Culture Amp
A category-defining brand built around a radically human, culture-first approach to improve the employee experience.
Bringing humanity to work:
Creating a brand as radically human as the Culture Amp offering
Culture Amp is on a mission to improve the lives of 100 million people at work – with an employee experience and analytics platform that brings psychology, technology and people together to understand how culture drives companies.
Founded in 2009, Culture Amp has continued to define and create the benchmark for their category, setting a new industry standard that elevated the culture first approach and the paramount importance of employee experience in building great companies.
With a new platform offering on the horizon, For The People collaborated with the Culture Amp team to overhaul their brand to match their strategic ambition and deliver on the broad needs of its expression internally, in-market and beyond.
Culture Amp attained the coveted title of tech ‘unicorn’ years ago – thanks in part to landing marquee clients like Slack, Oracle and AirBnB. But that wasn’t the culmination of their journey – just a marker of the vitality of their continued mission.
Named as one of Fast Company’s 2021 Most Innovative Companies, it seems the business world agrees – as the launch of the new Culture Amp coincided with a new valuation of more than US$1.5 billion (after a recent US$100 million Series F funding round).
With their new brand amplifying and underscoring their message, Culture Amp has become the face of an undeniable and timely truth – there is nothing more powerful than humanity at work.